ISIS is America's newest terror brand in endless propaganda that fuels "War on Terror"

In the wake of World War I, erstwhile propagandist and political scientist Harold Lasswell famously defined propaganda as "the management of collective attitudes" and the "control over opinion" through "the manipulation of significant symbols."[1] The extent to which this tradition is enthusiastically upheld in the West and the United States in particular is remarkable. The American public is consistently propagandized by its government and corporate news media on the most vital of contemporary issues and events. Deception on such a scale would be of little consequence if the US were not the most powerful economic and military force on earth. A case in point is the hysteria Western news media are attempting to create concerning the threat posed by the mercenary-terrorist army now being promoted as the Islamic State of Iraq and Greater Syria, or "ISIS." As was the case with the US intelligence asset and bogey publicized as "Al Qaeda," and Al Qaeda's Syrian adjunct, "Al Nusra," such entities are - apparently by design - inadequately investigated and defined by major news media. Absent meaningful historical context they usefully serve as another raison d'ểtre for America's terminal "War on Terror." A seemingly obvious feature of such terrorist forces left unexamined by corporate media is that they are observably comprised of the same or comparable personnel unleashed elsewhere throughout the Middle East as part of a strategy proposed during the George W. Bush administration in 2007.[2] With the above observations in mind, ISIS is well-financed, militarily proficient, and equipped with modern vehicles and weaponry. It also exhibits an uncanny degree of media savvy in terms of propagating its message in professional-looking videos and on platforms such as YouTube and Twitter. "Western intelligence services," the New York Times reports, claim to be "worried about their extraordinary command of seemingly less lethal weapons: state-of-the-art videos, ground images shot from drones, and multilingual Twitter messages."[3] Along these lines, ISIS even received a largely sympathetic portrayal in a five-part series produced and aired by the Rupert Murdoch-backed Vice News.[4] Indeed, Vice News' "The Spread of the Caliphate" is reminiscent of the public relations-style reportage produced via the "embedding" of corporate news media personnel with US and allied forces during the 2003 conquest of Iraq.